Variable Image Printing

In addition to variable data why not add some additional personalisation using variable image printing. You can use images that are associated with their last purchase or enquiry a client has made – if they have enquired about a car – then send them a postcard with a picture of that car, or even if you are mailing male and females about the new offers at your club or bar – the offer to men may be different to the ladies – this can all be varied and personalised, as they are printed by first getting the data manipulated.

Utilising variable data and variable image printing does not stop you getting the very best postage discounts in the contrary it means you have more targeted mail pieces that are going to generate a bigger and better response for your money.

Need to know more about Variable Image Printing then please call the team at Mail and Print to discuss the options – we can help.